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dc.contributor.authorVorhees, Hayley
dc.date.accessioned2019-06-13T13:37:33Z
dc.date.available2019-06-13T13:37:33Z
dc.date.issued2019
dc.identifier.urihttps://scholars.smwc.edu/handle/20.500.12770/143
dc.description.abstractThe University of Cincinnati Bearcat Bands is a largely successful campus band program that provides students with personal, professional, and academic development. To participate in the band, many students provide their own instruments to perform. The band will not be able to grow and offer a better experience to the students without being able to provide them with school-owned instruments and financial support. Most college and university band programs are housed and receive funding from the university's music school or their athletic department, so they have the resources to provide quality and uniform instruments to the music groups. The Bearcat Bands does not receive funding from the music school as it operates as a separate entity from UC's College Conservatory of Music (CCM), primarily because marching band is not part of the curriculum for music education students. Therefore, having a unique and specific fundraising plan is imperative to the success of the band program.
dc.language.isoen_USen_US
dc.subjectUniversity of Cincinnati
dc.subjectMarching bands
dc.subjectFund raising
dc.subjectMarketing--Planning
dc.titleCharge into the Second Century: A unique fundraising and marketing plan for the University of Cincinnati Bearcat Bands
dc.typeProject
dc.type.degreenameMaster of Leadership Development


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