A Business Plan for Pit Bull Perfect: Uncovering, Restoring and Healing the Image of the American Pit Bull Terrier through Education and Rescue
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Author
Hoffman, Jessica
Date
2011
Degree
Master of Leadership Development
Abstract
The American Pit Bull Terrier was, at one time, America's favorite breed of dog, often referred to as the "nanny dog" because of their love for children. They were used in military endeavors in World War II, business logos and on television shows, in part because of their stable temperament, intelligence, and their amicable and loving nature. In the past forty decades these animals have gained notoriety as a villainous breed of dog due to the media's influence, popularity among unscrupulous owners, declining popularity among responsible owners, breed bans, political influence, commercial influence and reliance on the reports of injured parties as a source of truth. The American Pit Bull Terrier is the number one bred dog in the United States with these dogs estimated to comprise 30-40% of the total dog population. Many of these dogs find themselves at shelters where 93% of them will be euthanized (Happy Pit Bull, 2011). Education and rescue organizations are needed for these dogs. Pit Bull Perfect (PBP) rescue will rescue and save pit bull dogs from kill shelters in a 40-mile radius of Marshall, IL. Their aim will be to uncover, restore and heal the image of the American Pit Bull Terrier through education and rescue. They will provide foster families for these dogs and will provide a thirty-day evaluation for the dog before adopting the dog to a family. The dog will receive: a spay/neuter, all vaccinations, rabies shot, HW test, certification in basic obedience, passing of a temperament test (by an American Temperament Society registered tester), socialization around people of all types, socialization around other animals, socialization in numerous situations, and a microchip through 24 hour pet watchTM. In addition to rescuing pit bull type dogs, they will also engage in providing educational programs on kindness to animals, bite prevention, and pit bull advocacy to shelters, schools, law enforcement agencies, animal control agencies and other interested parties.