Abstract
Objective: To develop a road map for new market and organic growth opportunities
as it relates to The Chef's Academy. A Decision Model that will offer the
best practices for choosing future sites with the greatest probability for
success.
Problem: An accurate predictive model is essential to develop for the growth of the
culinary division. The capital investment is 5 times that of a campus in the
business and medical divisions. Without an effective model through which
to determine the best opportunity for growth in competing markets, the
chance for missed opportunities or significant losses greatly increase. No
model exists for the new division and is a strategic priority as we look at
2010 expansion for TCA.
