Abstract
“Terre Haute, Indiana is a rich and vibrant community conveniently located at the
original ‘Crossroads of America’ (www.terrehautechamber.org).”
Like many cities across the
country, many businesses have been established for many years or even decades, but there are
some businesses that were unable to have a long lasting life. How can a person predict if a
business that they may want to establish will have a chance to serve Terre Haute for several
years? A business that is new to the market, innovative, and can assimilate with changing times
has a chance to live a long life.
The following business plan details a business that has a fresh concept, innovative ideas,
and would be new to the market of Terre Haute. This plan begins with a brief introduction of my
current situation which leads to a possible opportunity to bring a franchise called Red Mango to
downtown Terre Haute. The mission statement and background information about Red Mango
follows to give insight as to what this company is all about. Red Mango’s business
accomplishments follow to solidify how strong of an impact that this franchise is making
everywhere they develop.
A detailed marketing plan will be followed by a financial analysis will detail
estimates of how much of an initial investment it will take to start the franchise, a forecast of
sales revenue, possible profit and loss statement, capital spending plan, and cash flow statement.
This business plan ends with thoughts about future trends, risks facing the business, a
personnel plan, the personality of the business, a staffing schedule, a description of jobs, and
specific business goals. A conclusion is also made. An interview with a Red Mango franchise
developer follows with a list of references used to end the plan.
