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    Policy Claim: Evaluation of Marketing Strategies to Improve Saint Mary-of-the-Woods College On-Campus Enrollment

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    Green, 2012.pdf (5.229Mb)
    Author
    Green, Tracy
    Date
    2012
    Degree
    Master of Leadership Development
    URI
    https://scholars.smwc.edu/handle/20.500.12770/363
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    Abstract
    The problem that Saint Mary-of-the-Woods College is facing is the year-to-year decrease of campus-based student enrollment. With a depleting physical student body, the college could consequently become online only. Evaluating the current marketing strategies that SMWC is using, there may or may not be a need for changes within their strategies and/or possibilities of extending their marketing mix. Throughout the literature there are many promotional strategies and marketing strategies that could be utilized in order to increase and support campus-based enrollment.
    Subjects
    Universities and colleges--United States--Marketing
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