Abstract
The problem that Saint Mary-of-the-Woods College is facing is the year-to-year
decrease of campus-based student enrollment. With a depleting physical student body,
the college could consequently become online only. Evaluating the current marketing
strategies that SMWC is using, there may or may not be a need for changes within their
strategies and/or possibilities of extending their marketing mix. Throughout the literature
there are many promotional strategies and marketing strategies that could be utilized in
order to increase and support campus-based enrollment.
