The purpose of this business plan is to secure a $30,000 business loan from ISU Credit
Union. The funding will be used to purchase inventory and market the Party on Wheels trailer or
also referred to as the acronym POW in Terre Haute, IN. Party on Wheels was founded by sole
owner Shelby N. Johnson in 2019 but is based off the hopes and dreams of her mother, Misty D.
Boyll. The first section of the business plan has the Mission, Vision, and Values of Party on
Wheels laid out. The second section lays out the company’s background and provides
information on the management team. The third section of the business plan is the financial
section. This section includes tables and graphs for visualization, along with an explanation of
each table/graph figures and how they were gathered. The financial section is where you will
find the Market Analysis, Target Market, SWOT Analysis, the completed Income Statement, and
the Pestle Analysis. The final section entails the future of Party on Wheels. This section does discuss the
possibility of renting or purchasing a building. This section will depend solely on the financial
success of the trailer. For the trailer to be successful, it must be marketed correctly. Shelby and
fully understand that which is why their focus will be on successfully running Party on Wheels,
and acknowledging that the unexpected may happen, but if they handle it correctly, they will be
able to keep the trailer rolling.