Abstract
Stephanie Miller, sole proprietor of Hallie Hound Barkery, has a background in marketing,
including a bachelor’s degree from Indiana State University in Radio/TV /Film and seven
years of experience in the cable ad sales industry. Given this, she recognizes the vital
importance of leveraging an effective and efficient business plan to the overall success of
the company. With limited start-up funds, the initial vision for Hallie Hound Barkery’s online presence was necessarily tempered to a cost-effective model more in line with the
company’s size. In the years since, as success has generated revenue, revenue has been
reinvested into the website and other company needs allowing success to build future
Success.
Also, limited resources have not allowed the company to fully embrace presented
opportunities. Prices were set in 2008 and were consistent until 2012 when rising supply
costs necessitated an increase in prices. Distribution is one of the company’s biggest
obstacles. With ever increasing interest and expanding market opportunities, keeping up
with demand has become a challenge. This challenge has thus far prevented Hallie Hound
Barkery from expanding into certain business opportunities. Miller has thus recognized
the need for concrete goals backed by proper research, with measurable implementation
strategies and clear timetables. The result of this thinking is set out in this plan.
Enclosed is a detail-oriented, three-year business plan with a strategic focus. After careful
examination of the company’s goals and current status, it was determined that there were
several opportunities open to Hallie Hound Barkery that could improve its business.
