Abstract
Oh My Goodness! Skirts, LLC™ d/b/a OMG! Skirts™ will be a start-up retail apparel
store specializing in affordably-priced, high-quality skirts. Christian women and girls, and
women in the workforce are experiencing challenges in finding a variety of trendy, two inches
above the knee and longer length skirts in the Indianapolis, Indiana area. The workforce dress
codes have changed requiring women to wear skirts no shorter than two inches above the knee or
they can wear them longer. Therefore, women in the workforce wearing skirts will have to meet
these requirements. (Heathfield, 2013) Most customers travel from store to store to find skirts,
due to the very limited quantity amounts and sizes that are available. Some stores have been out
of two inch skirts and below the knee for more than a week (See Appendix 3)
Indiana population is estimated at 6,537,334 and Indianapolis population is estimated at
834,852, with 50.8% of female origin. (U.S., 2012)
OMG Skirts will offer over forty-five different trendy style skirts, in junior miss sizes up
to 4XL. Offering this broad selection in larger quantities, in addition to broader size ranges,
OMG Skirts will help meet these customer’s needs in the Indianapolis, Indiana area.
