Promoting West Central Indiana Through a Regional Branding Initiative
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Author
Peperak, Betsy
Date
2019
Degree
Master of Leadership Development
Abstract
Regionalism has become increasingly important for communities to remain successful and
competitive in attracting residents, new business, economic development opportunities, talented workforce, state and federal funding, etc. Not only must communities in the United States, and more specifically Indiana, be willing to collaborate across city limits, county lines, and even state lines, they must also be proactive in communicating their story to residents and outsiders alike through community branding. This project analyzes the importance of regionalism and community branding and examines West Central Indiana's efforts in these two areas as well as presents the proposed community branding initiative, which will be implemented by the organization, West Central 2025.