Strategic Planning for Desert Rose: Looking at Sustainability

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MacPhee-Webster, Marsha
Master of Leadership Development
The intent of this project is to review and confirm the need to revamp the outdated Strategic Plan for Desert Rose Foundation, Inc. Unemployment is high, families are losing their homes, and the cost of living has increased. Families are living under additional stress, which is indicated by the increase in the number of calls for assistance. Funding for nonprofit organizations is more competitive than ever with the tightening of money flow. The strategic planning process is extremely important to nonprofit organizations in addressing the future challenges in a changing environment. The research conducted and collected data documents the need for Desert Rose to update its Strategic Plan. This is an opportunity to make some necessary changes in the Strategic Plan with a focus on sustainability to face the current and future economic challenges of a changing environment.