Gameday U: A Gameday Operations Application Business Plan
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Author
McIntyre, Todd E.
Date
2020
Degree
Master of Leadership Development
Abstract
GameDay U is an iOS, Android, and web-based application developed for athletic administrators that offer easy access to every gameday operation support a department could possibly need. Including scheduling the event staff to PA announcer resources, to promotional ideas/giveaways and media guide templates, the GameDay U app has everything covered. With pre-designed templates, all an administrator must maintain is the institution's information and then they can sit back and watch the app do the work. Gameday U will be created by a software called XCode and Swift which will help create the application. With support from both the Swift and XCode package, it will allow a designer to share code among all of the apps (iOS, Android, and web-based) created by the community (Apple, Inc., 2019).
The application was invented by the author Todd E. McIntyre because of his experience in small college environments, Thus, he has witnessed the struggle with gameday operations and noticed the issue in other departments. GamedayU is specifically designed to help alleviate these problems and the overall stress of hosting athletic events. Based on a three-year estimated financial blueprint, Gameday U will operate in the green by year three and will reach out to national affiliations and conferences for partnerships.
Sincesmall colleges have limited budgets, Gameday U's biggest target market will be these institutions. Helping these departments put on a professional production will generate sales. Additionally, with the applications help, the student-athlete, and fan's overall experience will be affected positively. As of result, gameday operations will be a successful tool to help with the recruiting and retaining of student-athletes. Gameday U will be created by a software called XCode and Swift which will help create the amazing application and bring the app to life. With support from both the Swift and XCode package, it will allow you to share code among all of your apps or use packages created by the community (Apple, Inc., 2019).