Feasibility study for the addition of a Sports Leadership focus area to the Master of Leadership Development program
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Author
Kuka, Elizabeth
Date
2012-08-25
Degree
Master of Leadership Development
Abstract
This report aims to determine the feasibility of adding a Sports Leadership track to the
existing Master of Leadership Studies program at Saint Mary-of-the-Woods College (SMWC).
Examining the sports industry provides an overview of what the viability of a sports track should
be, based on the number, types and projected growth rate of jobs in the industry. The institutions
in the Midwest that offer a Masters in sports management and sports administration must be
analyzed in order to offer a program that is competitive yet differentiated. The trends and
influences in higher education must also be considered to be sure the market is penetrable and
the need for Master's programs of this type is present.
The implementation of a Sports Leadership track must be examined from internal and
external lenses, through a SWOT analysis and examination of microenvironmental trends that
may affect the program. Further, the feasibility from an organizational standpoint requires the
schedule, location, and staffing issues to be identified. Because the program is a distance
program, the importance of technical capabilities cannot be understated. Last, a brief financial
analysis will give a better understanding of the magnitude of the proposed program and the
reality of its implementation. After addressing the opposing arguments, the structure of the
Sports Leadership focus area is presented and the necessary requirements are detailed. An outline
of steps leading to the launching of the program is provided, as well as a means to assess the
program in the short and long-term.